PROJECT: honda brand advert 2012
AGENCY: db agency
BRIEF: Pete was commissioned to write a bespoke piece of music for Honda South Africa to an animation by Ned Wenlock for a TV advert.
THE RESULTING TRACK IS all vocal, multitracked recorded and mixed in Logic. Honda South Africa wanted a TV Commercial that would give South Africans a feel for the spirit of the Honda brand -- something previously lacking in the market. DDB Johannesburg, together with animator Ned Wenlock of Hoverlion and musical web-sensation THePETEBOX, put this joyous little journey together.