PROJECT: ATP TOUR WALKOUT MUSIC 2016/2017
AGENCY: HIVE MANAGEMENT
COMPANY: ATP TOUR WORLDWIDE
BRIEF: Pete was commissioned to create a high energy, high impact, bespoke piece of music to be used as the walk on music for the men’s singles during the ATP tennis world finals 2017. The resulting track ‘Fly Like Aces’ was played to over 250,000 people over the finals week at the O2 Arena and has just been signed for broadcast usage over the next two years as the flagship ATP tennis anthem.
PROJECT: 2017 MONSTER HIGH FILM MUSIC
AGENCY: HIVE MANAGEMENT / WUNDERHORN MUSIC
TERRITORY: WORLDWIDE (pre release)
BRIEF: Pete was contacted by hollywood film composer Klaus Badelt to create a track for the new Monster High Movie from Mattel. Pete created a ‘latino hip hop track’ sang by Moanica, a character in the show. This track really highlights the versatility in Pete’s songwriting.
PROJECT: honda brand advert 2012
AGENCY: db agency
BRIEF: Pete was commissioned to write a bespoke piece of music for Honda South Africa to an animation by Ned Wenlock for a TV advert. The resulting track is all vocal, multitracked recorded and mixed in Logic. Honda South Africa wanted a TV Commercial that would give South Africans a feel for the spirit of the Honda brand -- something previously lacking in the market. DDB Johannesburg, together with animator Ned Wenlock of Hoverlion and musical web-sensation THePETEBOX, put this joyous little journey together.
PROJECT: mazda BRAND ADVERT 2016/2017
AGENCY: itch london
BRIEF: Pete was sent a Mazda MX5-RF drive for a week to get a feel and understanding of the brand new convertible in the lead up to a concept video shoot. He was commissioned to write a high octane, energy filled piece which would provide the soundtrack to the video used as a pre release f the new car. The track ‘Ghost Rider' was then performed live for the official MX%-RF release events in London and Manchester and Pete also featured in the video itself.
PROJECT: toshiba brand advert
AGENCY: HIVE MANAGEMENT
BRIEF: Toshiba approached Pete about writing a piece of music to soundtrack an advert for a brand new ultrasound device. Pete created a track that sounds as if it's sung by the machine itself. Metallic and other worldly, Pete uses his vocal dexterity and production skills to come up with something wholly unique and to bring the equipment in the advert to life.
AGENCY: Pro seeders
BRIEF: THePETEBOX was commissioned as the role of creative director and music creator to put together a series of engaging content around the theme ‘Play Everywhere’ by Casumo. Pete came up with these three, entertaining and unique pieces, exploring the theme in his own, unique way.